process & usage
how a shoot works
Great drink photography looks effortless. It isn't. Here's exactly how we get from your brief to finished files, and exactly what you can do with them.
the process
01 brief
Fill in the project form or give us a call. Tell us what you're shooting, how many drinks or bottles, what you need delivered, and where the images will run. We reply with questions or a proposal.
02 plan
You get a proposal with scope, deliverables, usage, schedule, and price, all in writing. Once you approve it, we build the shot list, source glassware and props, and agree on the look with references.
03 shoot
On location at your bar or distillery, or via ship-in for products. We capture stills and motion in the same session, so your hero image and your pour loop match.
04 deliver
We cull, retouch, and deliver finished files in a private online gallery, cropped and sized for every channel you named in the brief. Rush delivery is available.
image usage, in plain english
When you hire a photographer, you're paying for two things: making the images, and the right to use them. Usage (or "licensing") defines where, how long, and how exclusively you can use them. We define it up front so there are no surprises later.
social & web
Included with every package. Your own organic social channels, website, email, online menus, and delivery-app listings. This covers what most bars and restaurants need.
paid advertising
Boosted posts, paid social, display, and search ads. Paid placement puts more money behind the image, so it's licensed separately and scoped by channel and duration.
print & out-of-home
Brand print (magazine ads, posters, point-of-sale, packaging) and out-of-home (billboards, transit, wild postings) are licensed by placement, region, and term.
exclusivity
By default, we may show the work in our portfolio, and we don't license your images to anyone else. Need full exclusivity, such as a portfolio embargo until launch, a category exclusive, or a copyright buyout? We'll quote it.
term & territory
Licenses can be time-limited or perpetual, and regional or worldwide. Your proposal states both.
faq
How much does a cocktail photoshoot cost?
Our packages have published starting prices on the Services page. Your final quote depends on the number of drinks or SKUs, deliverables (stills, motion, or both), styling, location, and usage.
How long until we get our images?
Turnaround is set in your proposal, and rush delivery is available as an add-on.
Do you shoot at our bar?
Yes. We bring lighting and gear to your bar, restaurant, or distillery. Brands can also ship bottles to us for remote product shoots.
Do we need to provide the drinks and garnishes?
For menu shoots, your bar team usually builds the drinks so they're exactly what guests receive. For brand shoots we can handle styling and recipe development as add-ons.
Can you shoot video too?
Yes. Pour loops, liquid motion, cinemagraphs, and short vertical clips for Reels and TikTok, captured in the same session as your stills.
What does "usage" mean, and why does it affect the price?
Usage is your license to use the images in specific places. Organic social and web are included. Paid ads, print, OOH, and exclusivity are scoped separately because their commercial value is higher.
How do we book?
Send the project form. Once the proposal is approved, your date is held.